Sponsorship-supported Crunchpad is alive. ‘Steamrolling’ says Arrington.

Posted on 15 November 2009, Last updated on 16 November 2009 by

crunchpad.pngI should have been in bed but I got hooked into an excellent Gillmor Gang videocast (below) this evening. Robert Scoble, Mike Arrington, P Rangaswami, Kevin Marks, and Saul Hansell talk a lot about the iPhone and Driod war, discuss the differences and then, all of a sudden, at about 39 minutes in, the conversation switches to the Crunchpad.

As I watched, I sent three important tweets out:

  • “crunchpad is steamrolling” , “costs keep coming down”. “big news on that shortly” says @arrington
  • Crunchpad is going to sell “for something between three and four hundred dollars” , web-only says @arrington
  • “soft revenue”, “sponsorships” on Crunchpad. Sounds like ad-supported “without impacting the user experience”

There’s more in the video below.

$300-$400 dollars PLUS advertising (sponsorship) is what everyone will be talking about. For mass-market couch-surfing, that’s too expensive. The Archos Android tablet and iPod Touch have already set the pricing bar (and possibly the sizing) for home-based sofa-surfing devices.

To be fair, I don’t think Mike Arrington expects the Crunchpad to be selling millions and he understands that the home ‘pad’ market is just taking off so this, like many other 1st attempt projects, could be more of a learning and branding exercise than anything else. If you think about how Nokia are playing with their Maemo devices it’s much the same. They are nurturing awareness and developer support for a time when the market is ripe. That could be 2010, 2011 or beyond but you have to be ready to strike when the conditions are ready.

Clearly the Crunchpad is alive, it’s going to cost between 300 and 400 dollars, it’s Atom-based, it’s going to be sponsorship-supported, web-only and we should expect ‘big news’ shortly.

Related recent article from Ben: Slates, slates, they’re everywhere, they’re in the water, they’re in the air

Via: Techcrunch

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