Sponsorship-supported Crunchpad is alive. ‘Steamrolling’ says Arrington.

Posted on 15 November 2009, Last updated on 16 November 2009 by

crunchpad.pngI should have been in bed but I got hooked into an excellent Gillmor Gang videocast (below) this evening. Robert Scoble, Mike Arrington, P Rangaswami, Kevin Marks, and Saul Hansell talk a lot about the iPhone and Driod war, discuss the differences and then, all of a sudden, at about 39 minutes in, the conversation switches to the Crunchpad.

As I watched, I sent three important tweets out:

  • “crunchpad is steamrolling” , “costs keep coming down”. “big news on that shortly” says @arrington
  • Crunchpad is going to sell “for something between three and four hundred dollars” , web-only says @arrington
  • “soft revenue”, “sponsorships” on Crunchpad. Sounds like ad-supported “without impacting the user experience”

There’s more in the video below.

$300-$400 dollars PLUS advertising (sponsorship) is what everyone will be talking about. For mass-market couch-surfing, that’s too expensive. The Archos Android tablet and iPod Touch have already set the pricing bar (and possibly the sizing) for home-based sofa-surfing devices.

To be fair, I don’t think Mike Arrington expects the Crunchpad to be selling millions and he understands that the home ‘pad’ market is just taking off so this, like many other 1st attempt projects, could be more of a learning and branding exercise than anything else. If you think about how Nokia are playing with their Maemo devices it’s much the same. They are nurturing awareness and developer support for a time when the market is ripe. That could be 2010, 2011 or beyond but you have to be ready to strike when the conditions are ready.

Clearly the Crunchpad is alive, it’s going to cost between 300 and 400 dollars, it’s Atom-based, it’s going to be sponsorship-supported, web-only and we should expect ‘big news’ shortly.

Related recent article from Ben: Slates, slates, they’re everywhere, they’re in the water, they’re in the air

Via: Techcrunch

33 Comments For This Post

  1. ゲンジンアロ says:

    RT @chippy Sponsorship-supported Crunchpad is alive. ‘Steamrolling’ says Arrington. http://bit.ly/6RLu7

  2. Steve 'Chippy' Paine says:

    I'm off to bed. Will have dreams / nightmares about Crunchpad i'm sure. http://bit.ly/zr1W7

  3. squirrel says:

    Is it heavy for coach surfung? If not, then it can be a deal inspite of $400

  4. Tech Flypaper says:

    Sponsorship-supported Crunchpad is alive. ‘Steamrolling’ says Arrington. http://bit.ly/28Pdpk

  5. olivier says:

    I don’t understand how that man can get so much coverage for such a vaporware AND lacklustre product.

    There are a bunch of tablets that are 1- already available 2- equally or less expensive 3- a lot more flexible.

  6. squirrel says:

    for example?

  7. HoboJ says:

    I’m a bit leery of this device being web only. Chances are if anything that’ll be the only reason I wont buy the crunchpad. That is of course only if one can’t hack on a different OS in place of its stock one. Though I wont get ahead of myself, too many tablets/umpc’s are announced and never released. Wouldn’t surprise me if this were one of them in the end. :(

  8. Patrick says:

    It’s a Dullmor Gang.. doh they’r boring as hell.

  9. Yu says:

    Uh, well… With that news (spondership based, web only) the device is as good as dead for me. Say what you want about “without impacting the user experience”, to me it sounds like preinstalled adware.

    Though my main point about not buying the device probably is that it has too much of an delay to the announced (rumored?) release date with too many better options in sight or on the market.

  10. princess says:

    Crunchpad is alive says Arlington. Nice but when is it going to be on the market? http://j.mp/3I1qNK

  11. Steve 'Chippy' Paine says:

    Thinking about the Crunchpad [Update: http://bit.ly/zr1W7%5D and wondering if it will be the first Google Chrome device?

  12. Digital_Nomads says:

    Crunchpad coming soon from @Arrington and company? http://bit.ly/qsLle

  13. Sasha Kovaliov says:

    Crunchpad is alive, it’s going to cost between 300 and 400 dollars, it’s Atom-based http://bit.ly/13WK3U

  14. Britman says:

    Yeah web only device would be a shame, I’d at least want to be able to access my media on the home server.

    I’ve always thought this but why can’t someone just release a tablet version of say a netbook like Samsung NC10? Keep the internal and just produce a new chassis and add a touch screen. Yell if the modding community can do it for pennies.


  15. Cas says:

    I’m not that happy about a browser based OS I don’t like the idea but I’m sure ubuntu and other OS’s will be ported to it
    also I don’t know any tablet device (that’s not a arm processor) for that price

  16. Mike Cane says:

    Glad you did this post so I don’t have to suffer through the video.

    Maybe this is the Murdoch tablet that will cause pennies to flow into his malignant pockets to save his newspapers.

    As it is, when Apple finally announces the iTablet in January, this is dead. And the clone makers in China rev up their engines. Note to China: I don’t think anyone would want to buy an iTub. You might to consult an English speaker about naming. Just sayin’.

  17. Brit says:

    the BIGGEST thing this device has going against it is having Mike Arringtons “name” attached to it. he is 1 of the most disliked people in the tech industry, & not just by the general public but also by other tech bloggers. Mike Arrington is constantly made fun of & insulted by others in their own podcasts.

    normally i dont condone that type of behaviour but in this case he actually deserves it. i’m actually kind of glad too see how bad his device is failing, poor design, poor capabilities, price keeps increasing, ad supported. he has proven he cant do any better than any of the manufactures hes been insulting for years. hopefully now he appreciates the hard work that manufactures go through & this latest embarrasment of his will help humble him.

  18. Robert Scoble says:

    Thanks, by the way, Gillmor is spelled Gillmor. His Twitter account is http://www.twitter.com/stevegillmor Thanks.

  19. Chippy says:

    Correcfed. Apologies to Mr Gillmor.

  20. rl says:

    finally, news on the crunchpad. sounds like it's actually going to be released. $300-400 price target now http://bit.ly/2k0KZq

  21. NYTimes Bits Blog says:

    A video discussion about smartphones–Droid vs. iPhone– and whether the Crunchpad is really coming. http://bit.ly/3cqIGc ^DD

  22. Kiyoshi says:

    RT @nytimesbits: A video discussion about smartphones–Droid vs. iPhone– and whether the Crunchpad is really coming. http://bit.ly/3cqIGc

  23. Katsuhiko KAKUNO says:

    RT @nytimesbits: A video discussion about smartphones–Droid vs. iPhone– and whether the Crunchpad is really comin http://bit.ly/3cqIGc ^DD

  24. UPLOAD Magazin says:

    Sponsorship-supported Crunchpad is alive. ‘Steamrolling’ says Arrington http://bit.ly/43SsvL

  25. kelvin lee says:

    A video on Droid vs. iPhone– and whether the Crunchpad is really coming. http://bit.ly/3cqIGc ^DD (via @nytimesbits

  26. George Ou says:

    People have been couch surfing for a long time using regular notebooks. I know it doesn’t sound as exotic and as exiting as a thin slate, but no one has figured out how to make a slate useful. One fundamental problem with the slate is that you have to hold it with at least one hand to angle the display properly at your eyes. The laptop has a hinge that can prop up the display at the desired angle and it stays there by itself. That doesn’t sound particularly cool because we take it for granted, but take that capability away and it will immediately be felt.

  27. Chippy says:

    Its a fair point. I have a similar view that this product is too big for couch-surfing. The ideal (that i’ve found so far) is a 5″ tablet at under 300gm. It can be held in one hand which also feels extremely natural.

  28. Larry King says:

    "“crunchpad is steamrolling” , “costs keep coming down”. “big news on that shortly” says @arrington.. http://bit.ly/43SsvL
    #News #Tech

  29. Eric says:

    If it’sfor couch surfing, why would you want to access your media on it? Presumably you’ll have access to your home media via your AV equipment (and a much better experience).

  30. Jack says:

    For couch surfing, I think we need a universal remote with a browser. I won’t mind paying couple of hundred dollars to upgrade my Logitech universal remotes if they can provide browsing experience at least similar to iTouch.

  31. szabi70 says:

    A video discussion about smartphones–Droid vs. iPhone– and whether the Crunchpad is really coming. http://bit.ly/3cqIGc ^DD (via @nytimes

  32. PB says:

    reading that a "sponsorship-supported crunchpad is alive. ‘steamrolling’ says arrington" http://j.mp/3KVHeQ

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