Asus is launching new Zenbooks apparently in the hopes of appealing to everyone. What once consisted of only Ultrabooks now features six devices, one of which is not an Ultrabook. Most recently Asus has announced the UX42 and UX52. It looks like the company is keeping somewhat reasonable conventions though, devices prefixed with ‘UX’ all seem to be Ultrabooks while the lone ‘U’ device is a non-Ultrabook (even if it is still relatively thin and light).

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Asus U500 details thus far revealed have been added to our database. There seems to be some confusion about whether or not the U500 is an Ultrabook. If the specs we’re seeing are accurate — a quad-core i7 ‘QM’ processor — it is definitely not an Ultrabook. However there seems to be quite a bit of confusion regarding that fact.

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Just when you thought Asus had learned from its past experience with netbooks that launching a myriad of confusingly named devices was not helpful to consumers, they decide to do it all again with the Zenbook brand and the U500. Up until now, the Zenbook line has shared two specific things; first, all Zenbooks featured a similar wedge shaped design and metalic finish. Second, all Zenbook’s were Ultrabooks. Until now, that is. Asus has decided to throw the U500, a 15″ thin and light laptop, in with the rest of the Zenbook branded computers. While we would have preferred Asus didn’t dilute the shared features of the Zenbook brand, that’s not to say that the new U500 thin and light is not shaping up to be a solid Ultrabook alternative.