Just when you thought Asus had learned from its past experience with netbooks that launching a myriad of confusingly named devices was not helpful to consumers, they decide to do it all again with the Zenbook brand and the U500. Up until now, the Zenbook line has shared two specific things; first, all Zenbooks featured a similar wedge shaped design and metalic finish. Second, all Zenbook’s were Ultrabooks. Until now, that is. Asus has decided to throw the U500, a 15″ thin and light laptop, in with the rest of the Zenbook branded computers. While we would have preferred Asus didn’t dilute the shared features of the Zenbook brand, that’s not to say that the new U500 thin and light is not shaping up to be a solid Ultrabook alternative.

It’s raining again, Ultrabooks that is. IFA has kicked off and ASUS has just presented a huge range of new devices.  The Ultrabook, or Ultrabook-like devices we’re checking out are the ASUSPro BU400, the ASUS S6, ASUS Zenbook U500 and ASUS U38 touchscreen laptop.

These images are from Techfokus.de who were live blogging the event and are now uploading videos. Here’s the information we have at the moment (being updated)

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