The ASUS Zenbook Prime UX32VD looks nice, performs well, could be a casual gamer’s dream!

We’re surprised that so many 2nd-Generation ASUS Ultrabooks have found their way into the hands of reviewers. Considering the Ivy Bridge processors inside them are under NDA you would think that Intel could have kept a tighter control. Instead we’re getting reviews that don’t list CPU part numbers or CPU/GPU performance figures. There will be a huge number of updates on June 5th! Despite that, the UX32VD impresses and because the GT640M GT620M GPU isn’t under NDA, you can see some impressive gaming results.

Read the full story

Calling all Ultrabook designers, manufacturers, OEMs. Putting discreet graphics in Ultrabooks is not going to help the Ultrabook and it may come back to bite you. Mainstream buyers don’t understand what it means, gamers aren’t interested, video editors use Apple rigs and that just leaves the niche market of mobile geeks that do a bit of gaming on the side, a big bunch of impressionable bloggers and anyone you can tease with marketing, advertising and a bunch of stickers. Well, maybe that’s what it’s all about; the ability to market a product. I still think it will hurt the Ultrabook though.

Read the full story