Tag Archive | "macbook air 2012"

How-To Design a 12mm Ultrabook – IDF2012

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thin ultrabookOne of the main aims of the Ultrabook is to reduce component count. High integration of silicon, removal of ‘sockets’, reductions in ports and simplification of the power subsystem are areas that Intel and its partners will be working hard to advance in the next 12 months. By reducing component count you make the Ultrabook simpler and cheaper to design and manufacturer. You also increase reliability. For the end user, it means smaller, thinner designs are possible too and there’s no question that we all like ‘thin.’

The current Ultrabook design guidelines require 13.3” screen products to be no more than 18mm thick. An extra 2mm are allowed for touch enabled devices. In the future, Intel think, at least in theory, that 12mm is possible. It will require advanced design but the technology is almost available. One wonders if Apple may be going along this route for the new MBA. They are one of the few companies that have the money to design something like this and then sell it the premium price it will need.

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Larger MacBook Air Likely as Ultrathin market develops

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designstorageIf Apple launches a 15” MacBook Air this spring it will send a strong message to everyone that the time for traditional laptop designs is coming to an end. A report at Apple Insider says it’s likely to happen. Personally, I’m not surprised at all. We’ve already seen Samsung and Acer launch 15” ultra-thins and if the Ultrabook methodology is as cheap as I think it is, traditional style laptops for gamers could get more niche, and more expensive. The same will be true of traditional MacBook Pro.

A launch of the new MacBook Air models hinges on Intel’s Ivy Bridge platform availability so the reported ‘April’ launch could be well towards the end of April with devices being available in May although with Ultrabooks also lining up to use the platform, it will be interesting to see who get’s the first batch.

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