Tag Archive | "mba"

MacBook Air ‘Ultrabook’ is Not, But Teaches

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It looks like this article from The Verge is more of a ‘must comment’ than a ‘must read’ but I encourage you to do both. Fellow tech blogger Joanna Stern has published a review of the MacBook Air running Windows.

If any of you are still here after seeing the link, go back and read some of the comments. There’s a huge, and sometimes over-excited, comments section. One thing is for sure, the Ultrabook sector is clearly a HOT topic.

Windows7Air

 

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MacBook Air – Leading Class, Leading Light as Sales Reach 28% of All Apple Notebooks

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It’s estimated the the MacBook Air now accounts for 28% of all MacBook sales in the US market. Looking at the MBA as a sealed-unit, thin-and-light in a range of traditional notebook solutions, it’s interesting to draw comparisons to the Ultrabook in its larger notebook market.

Specifications and links for the MacBook Air are in the database.

It’s taken the MBA 3 years to reach this penetration, the same could happen in the Windows notebook category and in a shorter timeframe because I believe much of the reason for the accelerated penetration seen by the MBA is because the platform, as used in all Ultrabooks, now meets or exceeds most customer expectations. In previous generations it didn’t.

I’m not going to do any Ultrabook vs MacBook Air technical comparisons here (feel free in the comments section below) but I have taken the chance to drill down into some sales numbers that show some more dominance by the MBA in this thin-and-light market.

I’ve pulled out two sets of figures from reports and estimates and although there is room for a lot of error here, there are indicators that the MBA is selling at a rate of 300000 units per month.

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