Report: Mobile Computing at CES 2011 – The X-Over Year

Updated on 15 January 2011 by

We’ve just recorded Meet:Mobility Podcast 62. If you haven’t tuned in, please do because JKK, Sascha and myself spend a long time talking in detail about what happened in mobile computing at CES and give you a good overview of the significant products we got to understand while were in Las Vegas. For me, the show brought me the biggest signal yet that the X-over is happening. That’s X86 and ARM platforms crossing over in the mobile and personal computing space.

We’ve seen many indicators before now that ARM-derived processing platforms and operating systems were capable of personal computing tasks. I tested the Compaq Airlife almost  a year ago (Fully Reviewed in May) and the Tegra2-based Toshiba AC100 that I still have for testing is everything needed for a good smart-book / PC experience except the software build but there hasn’t been a time when so many top-tier manufacturers have shown the same confidence by bringing out multiple X-over products. In that respect, CES 2011 is a very important year and I do believe that we’ll look back and say, yes, that was the start of the crossover.

Palazzo to CES Convention Center

It will be a turbulent year or whirlwind activities. We’re rising out of a depression and there’s new confidence that risks can be taken. Many of the products we’re seeing won’t’ succeed either due to being too early or by being side-swiped by other disruptive products.

Tablets came-of-age at CES 2011. The rising quality of devices and the number of top tier brands shows that there’s a big enough level on investment now that the segment is unlikely to fail to produce multi-million sales. Estimates range up to 40m units for 2011 which will match netbook sales. I agree. 40m is achievable, especially as prices drop like a ton of bricks.


We’re not just talking about tablets though. There are a whole list of products we need to mention.

Motorola Atrix. Taking the prize for most-talked about device at CES is this dual-core Android phone with a big battery and lots of connectivity. The laptop ‘dock’ turned it into a desktop that made people stop and think. This idea of modular computing is exciting but there are lots of issues to consider. I have a Tegra 2 smart-book running Android and while it’s fun, it’s not productive. Processing power is short of what is needed and the apps are limited. Despite a full Firefox build being available on the Atrix, the limits I’ve experienced on the Toshiba AC100, will also apply to the Atrix until Honeycomb and a lot of ISV investment, solve the problem. I also imagine the cost of that set-up to be getting close to $800 or more. Who’s going to invest that much into a system that still won’t do 100% of personal computing activities? There’s also the issue of putting all your eggs in one basket. Smartphones have a tendency to get lost! The Atrix is a cool product and shows very clearly how desk-top computing will be possible with smartphone cores.

ASUS Eee Pad Transformer. Like the Atrix, this is a device aiming to be more than one computing solution. Unlike the Atrix, this one offers the tablet as the screen and computing core with a docking keyboard finishing off the ‘smart book’ look. The smartphone ‘core’ isn’t so obvious and this isn’t a device aiming to be totally convergent. In fact, it feels to me like it fits in with it’s target audience in a more comfortable way than the Atrix. A consumer, coffee-table tablet with an optional keyboard for ‘getting things done’ sounds perfect for the iPad generation. With Android offering great in-cloud synchronisation, a two-device Android strategy could work well, especially as this product will get the important Honeycomb operating system update. [More info on the ASUS products at CES available here]

Gemtech Zeus (1) Gemtek. Highlighting the progress that Intel are making with their non-Windows platforms is the Gemtek Zeus. While the product is targeted as a media phone, it’s worth stopping for a moment to look at exactly what’s happening here. This is Android version 2.2 on an Intel Moorestown platform. That’s an official Intel Android build (that is likely to become an official branch of Android) optimised for Intels always-on platform. The product is light, is said to have good battery life. It highlights just how close ARM and Intel products are in the mobile space – and this is just Intels first attempt!

OLPC XO-1.75 – One Laptop Per Child product was another win for ARM this week. Starting with an AMD CPU and then moving to VIA, another X86 CPU, they have now switched over to a Marvel ARMADA 610 ARMv7 core for the XO-1.75 which should go into production in mid 2011. The difference in battery life is likely to be very significant because in the past, they were using relatively old X86 CPUs. Always-on, screen-off standby is also now possible. It will be important to see the performance too. Compared to the very old AMD Geode CPU that was used in the original, there shouldn’t be any noticeable difference at all and yet the power envelope has been cut from 5W to 2W! There’s an interesting video available on this here. OLPC CTO Edward J. McNierney says in the video that the performance is now better!

xoom2 Honeycomb – Finally, the gun has been fired for a true large-screen version of Android. This is likely to be a branch of Android that will run parallel to version 2.x but the important thing is that it signals Googles commitment which, in turn, with give ISVs the confidence to invest in larger Android application projects. Serious productivity apps, video editing and ‘HD’ versions of existing applications. Motorola and Nvidia were the big winners as they have been chosen to provide the reference hardware and product. Soon after the Xoom launches you can expect to see more Honeycomb product announcements that will roll in the second half of 2011.Finally, we could see a productive ‘smart’ book although don’t forget that Intel will also be involved here. Honeycomb on i86 is announcement I expect to hear about soon.

Windows and Office on RISC SOCs. This was a huge announcement that gives ARM partners a reason to take a Cortex A15 license if they haven’t done so already. I’m not expecting to see a mobile product drop out of Microsoft onto ARM but again, it gives ISVs reason to create ARM versions of applications. That effort could spill over into Honeycomb-related work too. Interestingly, it puts Adobe in a great position as a runtime that will work across all of these platforms and operating systems. They could find themselves being used as an important bridge. Timescales for Windows, timescales for drivers, timescales for ported software are all in the 2-5 year timeframe although X86 emulation could speed that up? Developers could be given virtual ARM SDKs to aid development work which would explain why Microsoft took a full ARM license this year.

One of the interesting things about Windows on ARM is that, finally, it will give everyone the ability to benchmark ARM against X86 in like-for-like products. My money is on Intel having the processing power advantage and ARM offering battery life and price advantages. Differences, however, are likely to be minimal and it could all be decided on value-add features like security, wireless integration and application stores. OEDs are the ones that will make the decision here.

IMG_6338 Angry Birds on AppUp. Angry Birds migrated from ARM to X86 this week as Intel announced that the popular phone game was available on their AppUp store. That makes it available to some 100 million netbook and notebook customers and will have driven a large number of installations of the AppUp store that doesn’t yet come pre-installed on netbooks. Clearly Intel have bought-in the app to drive adoption but even so, it’s great to see and it won’t take many more of these wins before AppUp starts to drive its own adoption. Video demo here.

I was surprised not to hear any news concerning Windows 7 Compact. Microsoft still don’t have a consumer internet device operating system for the 4-10 inch segment. What’s going on there?


Intel’s Oaktrail surprised me at CES. I saw a number of WIndows-based products that were significantly smaller than I expected and had logner battery life than I expected. At least the claims of battery life seem to be good anyway. Viliv, a company that has both an ARM/Android and Intel Oaktrail/Windows product in the same 7 inch screen casing proved that parity has almost been reached. The X70 Slate is some 35% lighter than the previous model and even increases the battery life from 6 to 6.5hrs. I can’t wait to see the performance on both Intel and ARM versions. The Samsung Gloria/PC7/TX100 was also an interesting product in terms of technology, size and battery life on Intel. Ocosmos are also working on an Oaktrail device. It’s tiny!

Nvidia announced project ‘Denver’ which aims to bring ARM to the desk-top. [More info] I suspect this is a Cortex A15 project and won’t see the light of day until 2013 but once again, there’s the confidence and investment in a crossover product. These are hugely expensive projects so the message is clear now – the risks are low enough and potential gains are high enough to get these projects underway.

Finally, there was another signal that crossover is starting to happen. I used a Galaxy Tab A LOT at CES. Wifi and 3G internet was hard to come-by but as my PIM, note-taking device, map and Twitter device it worked perfectly and preserved my phone battery , a Nokia N8, for photos and those voice-type things some people do! SMS were also handled on the N8. The netbook was with me most of the time and, like now, there’s no easier way to get a lot of text in a blog and video edited and posted. For bum-on-seat activities, I still need Windows but I surprised myself just how much I used the tablet. You’ll see me use it a lot more at MWC next month.

More from us. (No silly ads.)

18 Comments For This Post

  1. CaTiC says:

    Hey Chippy, I was wondering how your Galaxy Tab experience has been; this blog post gives me some answer. Since you’re going to MWC in a few weeks, I suppose you’ll wait till then to elaborate more on your experience. I have not yet listened to podcast 62 in which I expect you, JKK and Sacha have given your impressions of the Atrix & peripherals. I also look forward to hearing your thoughts on RiM’s Playbook…

    Thanx once again (to the three of you) for sharing in near realtime your experinece at CES, I felt like I was partly there, without all the inconvenience of traveling and the walking…

  2. chippy says:

    It’s all in the podcast. Thanks for the feedback!

  3. Hopalong0_3 says:

    Aside from the myriad of Tablets and android devices was there any sign that manufactures are revisiting the UMPC form factor? I really enjoy using the OQO E2 and would love to see small screen devices with hardware keyboards running a full blown desktop OS. Could Moorestown/Oaktrail and Microsoft’s ARM announcement eventually lead to a UMPC like the HTC Shift with an all day battery and full productivity? Or are we destined to work with Android on larger screens (7-10″)?

    Oh, and did you spot any 4/3 screen devices? Letterbox screens in portrait leave me a bit cold.


  4. says:

    the only “UMPC” that i noticed in various reports was the motion computing one.

  5. chippy says:

    Ocosmos, Viliv x70 slate too.

  6. StarrWulfe says:

    Do you think we’ll ever see a 5-7″ tablet that uses say Android for mobile functions and maybe a “big-boy-OS” on board that will let you dock into a desktop environment?

    You may not agree so much on the modular system and meme that the Atrix brings, but I think it’s the future somehow.

    Put it this way: Its a lot easier for me to tote a smartphone and 2 external notebook drives than a whole laptop, power brick and the same drives. I could then just sit at anyones place with an HD monitor and keyboard and go to town…

    Betcha you’ll see that at CES 2013… ;)

  7. chippy says:

    The Lenovo u1 has an android screen that docks into a x86 based laptop base running windows.

  8. StarrWulfe says:

    I didn’t know that, thanx! :D

    I’d like to see a very powerful 5″ device with the ability to plug into a 10″ tablet with a convertible keyboard (like a swivel-top) or something of that nature…

    The phone part would contain EVERYTHING OS related, and would be able to use google chrome or better yet a hybrid OS like Hexxah’s Chrome Flow build or a frugal install of Crunchbang (#!) Linux (which I’m using now) when in webtop mode. In this manner we still retain basic filesystem functionality, for things like moving files off the phone into the cloud with ease (i.e. transferring pix and videos while posting to my blog, editing my address book for a bunch of contacts I just added via Bump, etc)

    The whole “I can’t access my files w/o connectivity” question of ChromeOS is moot since the phone has an always-on 4G connection, right? ;)

  9. Toby says:

    Samsung was on Greenpeace’s list of greenest electronics:

  10. Will says:

    What is going on with Oak Trail? With so many devices at CES using it, why hasn’t Intel announced it?

    With Cedar Trail supposedly coming out this year, isn’t Oak Trail going to have a rather short shelf life?

  11. chippy says:

    Oaktrail isn’t really meant for netbooks, just like Menlow wasnt. The interesting thing is that it also sits along side tunnel Creek which is an embedded platform with similar features. What Oaktrail does have thought is some very advanced power island capability that, given the right os, can go into a smartphone -like always on state. Cedar trail will be interesting to see. Expected second half of the year.

  12. Will says:

    According to Intel in a Computex 2010 press release, the Oak Trail processor is “optimized for tablets and sleek netbook form factors” and based on what we’ve seen at CES, that is what OEMs are using it for. No one AFAIK showed a smartphone-like device with Oak Trail. I don’t see any reason why anyone would use Moorestown or Oak Trail in a smartphone when Cortex-A8 and Cortex-A9 SoCs are available.

    While nothing has been confirmed, it looks like Pine Trail will be replaced by Oak Trail. Oak Trail is probably more power efficient because it is fabricated at 32nm. I’ve also seen that it may have HD video hardware decoding and digital display output (at frackin last).

    Cedar Trail (a “tock” step maybe?) is also a 32nm part but is supposedly significantly faster. Maybe they’ve finally updated the Bonnell core they’ve been using for the past few years. According to Digitimes, Cedar Trail will be released in September.

  13. chippy says:

    I didn’t say Oaktrail will be in smartphones. It won’t! Tablets and ultra mobile windows devices are the target. Cedar trail is likely to be much more powerful than Oaktrail but at a higher tdp.

  14. Iain says:

    Tablets came of age back in 2010 with the Galaxy Tab and the iPad. CES 2011 will be known as event that heralded in the mad scramble by the rest of the industry to catch up to the iPad and Galaxy Tab.

    ARM has been moving in on x86 for at least 4 years. 2010, not 2011, marked ARM’s big move into x86 space.

    Analysts are forecasting 2011 iPad sales numbers in the 30-40 million range. On top of that we have Galaxy Tab sales. Is your 40 million sales figure in addition to those numbers?

  15. chippy says:

    I’m forecasting 40 million in total. Ipads will not be 3 million per month now in my opinion

  16. Iain says:

    7.33 million iPads in the just announced quarter. The second gen iPad will drive sales higher.

  17. chippy says:

    @Iain It’s a huge, huge number and similar to the netbook numbers of 2009 and 2010. 15 million iPads in three quarters is, again, huge! Still, I expect much less than 3 million ipad sales per month in 2011. Competition will be similar to iPhone avtivations – Google are likely to announced 2 million tablet activations per month in late 2011.

    Steve / Chippy

  18. Fast Out Bail Bonds says:

    Random question: I am starting my own ring blog to share my personal experiences. Do you believe it is hard or easy to share consistently?

Recommended Reading

Top Ultra Mobile PCs

Dell Latitude E7440
14.0" Intel Core i5-4200U
GPD Win 2
6.0" Intel m3 7Y30
GPD Pocket 2
7.0" Intel Core m3-8100Y
Lenovo Ideapad Flex 10
10.1" Intel Celeron N2806
Acer Aspire E11 ES1
11.6" Intel Celeron N2840
Medion Akoya Mini
10.2" Intel Atom (Diamondville)
Samsung NC10
10.2" Intel Atom
LG G8X THINQ Dual Screen
6.4" Qualcomm Snapdragon 855
Google Pixel Slate
12.3" Intel Celeron 3965Y
Acer Chromebook 15
15.6" Intel Celeron N2830