Tag Archive | "market share"

Ultrabook Market Prediction by ISI and My Thoughts

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If you want a laugh at a spin on some good news this morning, read the story that Apples share of the Ultrabook market will fall. When you own nearly 100% of the market and you get your first competitors, the only way to go is down. the good news is that sales numbers, the important figures, will rise.

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MacBook Air – Leading Class, Leading Light as Sales Reach 28% of All Apple Notebooks

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It’s estimated the the MacBook Air now accounts for 28% of all MacBook sales┬áin the US market. Looking at the MBA as a sealed-unit, thin-and-light in a range of traditional notebook solutions, it’s interesting to draw comparisons to the Ultrabook in its larger notebook market.

Specifications and links for the MacBook Air are in the database.

It’s taken the MBA 3 years to reach this penetration, the same could happen in the Windows notebook category and in a shorter timeframe because I believe much of the reason for the accelerated penetration seen by the MBA is because the platform, as used in all Ultrabooks, now meets or exceeds most customer expectations. In previous generations it didn’t.

I’m not going to do any Ultrabook vs MacBook Air technical comparisons here (feel free in the comments section below) but I have taken the chance to drill down into some sales numbers that show some more dominance by the MBA in this thin-and-light market.

I’ve pulled out two sets of figures from reports and estimates and although there is room for a lot of error here, there are indicators that the MBA is selling at a rate of 300000 units per month.

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Intel: Desktops to Become Niche

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We’ve asked Intel about this before and they were rather coy about giving us an answer. If Ultrabooks take-over where tablets can’t reach and if Ultrabooks, or at least laptops running the Core CPU contain the power to do everything the average user wants, why would customers bother upgrading the old box in the corner?

“It’s possible” was the only answer we got at IDF last month but PCR-Online got a more detailed answer.

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