Tag Archive | "shipping figures"

No ‘Fail’ in Ultrabooks This Quarter

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ultrabooks imageWhat a depressing, and somewhat embarrassing set of news items we’ve seen for Ultrabooks on the Web this week.

You may have noticed that there hasn’t been much interesting Ultrabook news this week and as we hit summer holidays, silly season starts. Stick with Ultrabooknews for a more sensible take on whats’ going on because journalists, no, juniors employed to cover summer holidays are fed with news items and hints and it usually ends up looking cheap.

“Hey, IDG published a report on the PC market. There’s a few mentions of Ultrabooks in it and it looks bad. Send some provocative copy to the editor because page views are down.” Junior writer ends up with pieces that get edited to this, this and this.

Fact 1 – There are no Ultrabook sales numbers available, only best guesses.

Fact 2 – Ultrabook sales started in June – the last month in Q2.

Where does Fact 2 come from? Us. We’ve got more too…

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PC’s Still Boring, Sales Flatten

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Many have said it before and many are likely to say it again during 2012. PC’s are boring.

gartner sales numbers

Source: Gartner

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MacBook Air – Leading Class, Leading Light as Sales Reach 28% of All Apple Notebooks

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It’s estimated the the MacBook Air now accounts for 28% of all MacBook sales in the US market. Looking at the MBA as a sealed-unit, thin-and-light in a range of traditional notebook solutions, it’s interesting to draw comparisons to the Ultrabook in its larger notebook market.

Specifications and links for the MacBook Air are in the database.

It’s taken the MBA 3 years to reach this penetration, the same could happen in the Windows notebook category and in a shorter timeframe because I believe much of the reason for the accelerated penetration seen by the MBA is because the platform, as used in all Ultrabooks, now meets or exceeds most customer expectations. In previous generations it didn’t.

I’m not going to do any Ultrabook vs MacBook Air technical comparisons here (feel free in the comments section below) but I have taken the chance to drill down into some sales numbers that show some more dominance by the MBA in this thin-and-light market.

I’ve pulled out two sets of figures from reports and estimates and although there is room for a lot of error here, there are indicators that the MBA is selling at a rate of 300000 units per month.

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