ABI reported last week that ultra-portable PCs accounted for 12% of all notebook shipments in 2013, way short of anything Intel wanted to achieve with the Ultrabook segment. It raises questions as we see marketing efforts for Ultrabooks fall. Is this leading-edge notebook segment ever going to be a big seller? If it has good profit margins does it need to be or are we underestimating the impact that the Ultrabook ‘project’ has had on the wider notebook market?
The ASUS S56CA is ASUS’ entry-level 15.6” Ultrabook. It’s mainstream-focused and has a matching, mainstream specification set. It’s available right now for 30% off at $489 with a 1.8Ghz Core i3 (Ivy Bridge, HD4000) and built-in DVD drive. Hard drive is 500/24GB hybrid.
From day one, we at Ultrabook News have been dedicated to pairing readers with their ideal Ultrabook. Intel announced the Ultrabook category back in May of 2011, and since then we’ve developed a number of useful resources for those interested in purchasing one. As Black Friday approaches, many will be looking for Ultrabook deals. Here we’re compiling our most useful resources to help users research their ideal Ultrabook in the hopes that they can pick it up on the cheap come Black Friday.
Here’s a round-up of some news that I want to bring to you quickly. UK readers stay tuned. Students might want to buy an Envy 4 in the next 48 hours and Intel gives us more to think about on Ultrabook sales growth.
It has been suggested that one of Intel’s objectives for the Ultrabook program was to move the conversation away from netbooks, where the bottom line was price — which came complete with low profit margins. And who could blame them for wanting this? Sales of Apple’s premium-priced MacBook line were strong as ever while the PC laptop market was seeing a veritable explosion of small, inexpensive machines that were marketed for their low price more than their features or quality.
I must say, it seems to be working. Have a look at this graph of searches comparing ‘ultrabook’ (blue) and ‘netbook’ (red) Google web search queries in the last 12 months: