Intel and LG aim for the Smartphone Market with Moorestown MID

Updated on 02 April 2009 by

Highlighting Intel’s ultimate goal for Atom, the growing importance of a high-speed web experience on a smartphone and possibly Intel’s concern about the speed of development of ARM-based smartphones is this Mobile World Congress announcement that LG and Intel are going to work together on a voice-enabled MID. The first smartphone to be based on what is effectively a PC architecture is expected in 2010.

No details of the device are available at the moment but you can be sure that LG will already have prototype designs built around the Atom core (on the Lincroft ‘system on chip’) and the Langwell I/O hub. Expect a high-end, big-screen design that, like the recently announced Toshibe LG01, could redefine the size and capability of those leading edge voice communicators called smartphones!

The announcement also re-confirms timescales for Moorestown and Moblin2 for MIDs and LG is expected to be one of the first OEMs out of the door with Moorestown in 2010.

Press release:

LG Electronics, Intel Collaborate on Future Mobile Internet Devices

– LG’s Focus on Data and Voice Devices Complements Existing Strong Relationship

    Around Notebooks and Netbooks –

MOBILE WORLD CONGRESS, Barcelona, Spain – Feb. 16, 2009 – LG Electronics (LG) and Intel Corporation today announced a collaboration around mobile Internet devices (MIDs) based on Intel’s next-generation MID hardware platform, codenamed “Moorestown, inch and Linux-based Moblin v2.0 software platform. The LG device is expected to be one of the first Moorestown designs to market.

LG and Intel’s common goal is to unleash rich Internet experiences across a range of mobile devices while delivering the functionality of today’s high-end smart phones. The collaboration on the new design extends a close working relationship the two companies have enjoyed across their respective mobile product lines, which now spans the notebook, netbook and MID categories.

“The MID segment will drive growth at LG Electronics. We chose Intel’s next-generation Moorestown platform and Moblin-based OS to pursue this segment because of the high performance and Internet compatibility this brings to our service provider customers, inch said Jung Jun Lee, executive vice president of LG Electronics and head of its Mobile Communications Business Division. “The collaboration with Intel on the MID platform has been valuable and further extends our longstanding relationship. Our efforts are well on track and we look forward to bringing the MID to market. inch

LG launched a netbook, based on the Intel® Atomâ„¢ processor, in the fourth quarter of 2008, and has been supplying the mobile companion device to carriers and retailers worldwide. LG also continues to ship notebooks based on the Intel® Coreâ„¢ processor. 

MIDs represent an emerging growth category in the industry and are designed to bring a rich, interactive, PC-like Internet experience in pocketable devices. The experience on a MID will help usher in the many new Internet trends performed predominantly on a PC to mobile devices.

“Moorestown inch is the codename for Intel’s second-generation MID platform, which consists of a System on Chip (codenamed “Lincroft inch) that integrates a 45nm Intel® Atomâ„¢ processor core, graphics, video and memory controller. The platform also includes an input/output (I/O) hub, codenamed “Langwell, inch that includes a range of I/O blocks and supports wireless solutions.

Intel’s “Moorestown inch-based MIDs are expected to reduce idle power consumption by a factor of greater than 10 versus today’s Intel Atom processor-based MIDs. Additionally, the Moorestown platform will be accompanied by a newer Moblin software version, Moblin v2.0, that is based on the Linux operating system. This software is designed specifically to deliver a great PC-like Internet experience while also supporting cell phone voice capabilities. The “Moorestown inch platform is expected to come to market by 2010.

“LG Electronics makes some of the most innovative computers and smart phones in the world, and is known to be a leading-edge player in every market segment they serve, inch said Anand Chandrasekher, Intel Corporation senior vice president and general manager of the company’s Ultra Mobility Group. “We look forward to providing them some fantastic Intel products that will deliver the best Internet experience while dramatically reducing power –contributing to the development of ultra sleek devices that offer superb battery life. inch

In order to offer a variety of network connections and Internet access, LG is also working with Ericsson to bring 3G network capability to its planned MID. This is an extension of the existing collaboration between the companies. LG has been supplying notebooks and netbooks with mobile broadband modules from Ericsson since the third quarter of 2008.

“We are glad that LG Electronics has chosen Ericsson to provide 3G capabilities in its Intel-based MID. We are working with LG and Intel to deliver industry-leading 3G capabilities on the Moorestown MID, inch said Mats Norin, vice president and head of Ericsson Mobile Broadband Modules. “Ericsson’s unparalleled relationships with global service providers will be instrumental as we define plans with LG to take this MID to market across multiple geographies around the world. inch

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5 Comments For This Post

  1. Steve 'Chippy' Paine says:

    Intel and LG aim for the Smartphone Market with Moorestown MID http://www.umpcportal.com/?p=5654

  2. Michael Brito says:

    RT @chippy: Intel and LG aim for the Smartphone Market with Moorestown MID http://www.umpcportal.com/?p=5654

  3. Chippy says:

    Good article about this at eweek.
    http://www.eweek.com/c/a/Mobile-and-Wireless/LG-Bringing-Intels-Atom-Processor-to-Smart-Phones/

    One thing to note, Moblin 2 will, naturally, run Flash 10 and Adobe AIR apps.
    Adobe Air is becoming quite important.

    Also, having thoughts about pwoer envelope and size. Intel talk about 10x idle power reduction on the CPU but don’t expect big big changes on overall power profile. Moving from a 6W max power profile (Menlow MIDs) with 15wh batteries to a 3W profile with 10wh batteries seems likely. 80% of power requirements will come from screen and radios when in use anyway so what Intel is doing here is really turning the MID into a always-on-standby device just like a smartphone.

  4. tal says:

    Hi Steve,

    I wonder how soon the Atom will stay but the Moblin pick will be replaced by a Windows7 smartphone adjustments. Well its looking two step ahead and not just one – where we might see MIDs that are smartphones. But I believe that the OS will go right after that. This is my main argument why Android will not lift off beyond the 2011 time-frame.

  5. Jaun Millalonco says:

    My first visit here, found the blog accidentally really, and I just wanted to say I’ve enjoyed my visit and had some good reads while here :)
    Juan

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