Intel has made live a significant refresh of the Ultrabook section of their website. If it wasn’t already clear from their $300 million Ultrabook fund, Intel is serious about Ultrabooks; the redesign of their site’s Ultrabook section is quite significant next to the old version and reinforces their commitment to the segment. The launch of Windows 8 and a wave of new devices provides an great opportunity that Intel is using highlight some of the most interesting new devices to hit the PC market in several years, most of which are Ultrabooks.

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Good morning everyone. Hope you enjoyed yesterdays live blog (still updating) on the day that Windows 8 was officially launched. First possible availability is today for all Windows 8 devices so watch out for the first discounts! You’ll see some disappointing ‘out of stock’ messages at Amazon.com though.

Update: Ultrabook convertible overview here.

Let’s kick off today’s Ultrabook coverage by looking at a new Ultrabook video campaign from Intel. 7 videos have just gone live and some focus purely on the convertible side (!) of Ultrabooks. Ultrabook first though in the “Ultrabook convertible” ads.

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iHS, owner of iSuppli seems to find it funny that they’ve had to slash their estimations for Ultrabook sales by 50%. “Dude, You’re Not Getting an Ultrabook” does a great job at getting the media to echo the story but did iHS cock-up or did the market change dramatically in the last few months? We’re a month away from Windows 8, prices have dropped considerably and the Ultrabook looks well-positioned to take a large percentage of the laptop sales market in Q4. Was the back-to-school period disappointing or is the laptop market overall going to suffer in Q4 and take Ultrabooks with it? This is no laughing matter.

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A new Intel Ultrabook promo video has just gone up – a pre-cursor to the launch of the 2nd-generation of Ultrabooks at Computex in under a week.

Update: Intel has also posted a Sneak Peak article. 

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A 3D Multimedia Experience has kicked off in Germany with the help of the Ultrabook marketing campaign.

Starting at the Maritime Museum in Hamburg, Germany it will be taking a live 3D projection and music show to many thousands of people. We’ve just watched the YouTube video of the experience and wow! You might have seen these 3D projections before but this is one of the best I’ve seen so far.  Check out the two videos below.

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As I work through the days Ultrabook news there are a few articles here that I want to highlight. Feel free to contact us if you spot anything else you think we need to take a closer look at or add to the product databases.

Free HP Ultrabook Taxis in London

It looks like HP are doing exactly what I’d love to be doing; driving around in a 3G/WiFi equipped mini van with an Ultrabook. Londoners can take advantage of the free taxi service put on by HP as part of their HP Envy 14 Spectre marketing campaign. The Drum reports that the Mercedes shuttles are available for the next two weeks from “Golden Square outside 37-38; at Hills Place outside 41 Berkeley square; at Eccleston Place opposite the taxi rank; and at Cavendish square, opposite John Lewis.” If you’re in London, climb aboard and send us details of your experience! Update: The London Evening Standard has a longer report now.

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Launched just a few hours ago on the Intel ‘Inside Scoop’ site is the new interactive promotional video / game / adventure for Intel’s Ultrabooks. I’ve just spent a good 10 minutes playing around with it. It’s good!

Due to be promoted in 50 countries and 26 languages, the new video is part of a much bigger Ultrabook marketing campaign that covers online, TV, in-shop and other areas. It’s said to be a ‘multi-hundred’ million dollar campaign and the biggest since Intel promoted the Centrino technology 10 years ago.

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The big Intel Ultrabook campaign is about to start. Check out a preview of one of the first advertisements below.

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