Tag Archive | "sales figures"

Ultrabook Market Update by Ultrabooknews

140 ultrathin laptops

Occasionally, like every business, we update our plans and predictions to make sure we’re on the right course.  We’ve just done that for the Ultrabook sector and from what we can see there’s a lot of potential in 2013 for Ultrabooks to rise to the levels of sales that netbooks had three years ago – an ecosystem that many were happy to be in.  There’s potential for more in 2014 too as the Ultrabook moves into its third generation. This will be the Ultrabook that Intel wanted to make from day one and is the only Ultrabook iteration that should be used to evaluate the segment. We’re positive that prices, performance, style, battery life, operating system and form factors will impress customers and developers to make the upgrade in 2013 and that we’ll see an impressive sales spike later in the year.

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Ultrabook Interest Takes Off Thanks to Win 8 and Convertible

Traffic levels here are up 2X. Trends are up 2X, ad rates are up and if the rate of increase continues, Ultrabooks could be more of a trend than notebooks before the end of the year.

trend graph 30 day

As early as Saturday October 20th, days before the launch of Windows 8, traffic started to pick up here. By Windows 8 launch day traffic levels had risen to double normal traffic levels and then on Sunday night I saw something happen that I haven’t seen since, funnily enough, Daniel Craig starred in his first James Bond film and promoted a Sony UMPC. It’s not Daniel Craig this time round though, it’s the Ultrabook Convertible.

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Ultrabook Timeline 2012 Update

ultrabook timelineThe Olympics is over, the school summer holidays in many countries are drawing to a close. The new season for Ultrabooks starts now.

IFA, the big and important consumer electronics trade show in Germany is only weeks away and Intel’s Developer Forum follows up just days later. Back-to-school marketing, Christmas model launches, the next Generation of Ultrabooks with Windows 8 and Touch and even some information about 2013 Ultrabooks can be expected. Sales numbers will rise and Ultrabooks will face their first big test against consumer laptops. The big question is, will prices drop enough for consumers to get interested in this very difficult economic climate?

Our timeline predictions up until now have been reliable. We’ve reviewed that timeline to Dec 2012 and see no reason for changes. Details are below including an update on new Ultrabook models available.

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Round-up: Ultrabook Outlook, UK UX32VD and HP Envy 4 Review

Here’s a round-up of some news that I want to bring to you quickly. UK readers stay tuned. Students might want to buy an Envy 4 in the next 48 hours and Intel gives us more to think about on Ultrabook sales growth.


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No ‘Fail’ in Ultrabooks This Quarter

ultrabooks imageWhat a depressing, and somewhat embarrassing set of news items we’ve seen for Ultrabooks on the Web this week.

You may have noticed that there hasn’t been much interesting Ultrabook news this week and as we hit summer holidays, silly season starts. Stick with Ultrabooknews for a more sensible take on whats’ going on because journalists, no, juniors employed to cover summer holidays are fed with news items and hints and it usually ends up looking cheap.

“Hey, IDG published a report on the PC market. There’s a few mentions of Ultrabooks in it and it looks bad. Send some provocative copy to the editor because page views are down.” Junior writer ends up with pieces that get edited to this, this and this.

Fact 1 – There are no Ultrabook sales numbers available, only best guesses.

Fact 2 – Ultrabook sales started in June – the last month in Q2.

Where does Fact 2 come from? Us. We’ve got more too…

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PC’s Still Boring, Sales Flatten

Many have said it before and many are likely to say it again during 2012. PC’s are boring.

gartner sales numbers

Source: Gartner

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Ultrabooks Boost Laptop Sales

According to an NPD report, Ultrabooks are selling well in some segments of the US market. In the Jan-May 2012 period they helped push an increase in sales of the $700 + segment and comprised nearly 11% of that part of the market.Month-on-month growth seems to be strong too.

700 segment growth

Soure: NPD

Overall the $700 segment represents  14% of the laptop market but profit per unit and profit margins are generally higher so it’s an important figure.

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Predictions Estimate 20 million sales of 100, 2nd-Gen Ultrabooks from June


Up to now we’ve worked out that 2nd-gen Ultrabooks will be available from June (our estimate,) that there are 100 Ultrabooks launching this year (Intel quote) and that the prediction is for about 20 million shipments in 2012 (Juniper Research projection.) A brief update from Digitimes runs along the same lines but says it has the information from the supply chain.

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178 Million Ultrabooks to Ship in 2016 say Juniper Research

Western Europe will tie with North America as the largest Ultrabook market in 2016 with sales of around 90 million in total, says a report by Juniper Research, UK. Global annual sales are predicted to be 178 million for 2016. Sales will take-off in 2014.

Ultrabooks 2016 SHARE

Full details are only available to those paying a hefty sum for the full report but Juniper give us a few things to think about in a video, a white paper, a press release and a list of contents…

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ASUS Optimistic about Zenbook Ultrabooks, New Models in May

Following our report that ASUS will be updating the UX Zenbook series and are tentatively planning a launch in May we now have an official statement that new ASUS Ultrabooks will indeed come in May. Prices will be attractive too.

At an investor conference Executive Officer Jerry Shen said there would be ‘a number’ of new models to cover each price segment with price possible starting at US$699

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A Weak Week in Ultrabooks

video-ultrabook-logo-480p-fixedThe last week has been pretty poor in terms of Ultrabook news. There’s been some discussion about sales numbers and prices (again!), some discussion about the MacBook Air (again) and some discussion about the Transformer Prime as it relates to Ultrabooks (e.g. here and here. Update: Similar here.) I saw a major online PC magazine pump out a raft of generic Ultrabook articles for Google to trawl and to top it off, Lenovo said they couldn’t send us a U300s for testing. Thank goodness Daniel sent us his U300s owner review!

Yesterday’s top Ultrabook theme was the Intel ‘Pop-Up Theater’ Ultrabook video which I thought was cute, but a little weak. Done in the ‘flashmob’ style it felt a like a poor attempt at a viral campaign that copies too much from other set-ups we’ve seen before. It was obviously heavily edited and didn’t really tell anyone about what the Ultrabook was. The Popup Theatre website has 233 tweets and 469 Facebook likes as I write which will grow over time but seems middle-of-the-road; echoing the production.

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Merril Lynch – 15m Ultrabook Sales in 2012

Intel says 40%, Merril Lynch say 7%.

These two figures represent the highest and lowest numbers I’ve seen so far for 2012 Ultrabook sales. 40% was always a tough number to swallow but 7%, that’s 15m sales, sounds a bit low. Netbooks are predicted to sell 20m this year and with prices on new Ultrabooks targeting $699 in Q3, you could see quite the rush on Q4 sales.

“Ultrabook pricing will need to be lowered to about US$750 to gain broader acceptance, and vendors may be able to move closer to the target in 2012 by finding cost savings in the unit’s CPU, storage and casing, the bank said. ”

Reports yesterday showed that Acer, usually one of the price-beaters, was ready to focus on the $699-$799 market in Q3 this year.

Merril Lynch also estimates 50m sales in 2013.

In a previous report (Sept 2011 that is available here as a PDF) Merril Lynch said that a $600 price point would cover 50% of the price-band that laptops cover. That’s a 120 million unit ‘addressable market’ opportunity in 2013.

Not that we mind really. As long as there are good-value, good quality choices in the thin,light and productive laptop category we’re happy!

Ultrabooks forecast to make up 20% of notebook sales in 2013 – CNA ENGLISH NEWS.

No source is quoted, or has been found for this article.

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